AS THE UK Government’s digital champion, Martha Lane Fox’s aim is to get as many people online as possible.
Her target is to get 9.2 million new users on to the Internet by 2012 as she believes there are so many benefits and opportunities to be gained.
Martha, who is the co-founder of lastminute.com, spoke to the Press shortly before she held a digital masterclass at Adam Smith College’s St Brycedale Campus on Tuesday.
She said: “I was invited to Fife by Gordon and Sarah Brown.
‘‘There are a lot of interesting initiatives going on in Kirkcaldy. There are projects in Templehall library and the community centre where there are lots of people doing things to try and get others using new technology.”
Speaking about the many benefits of Internet access she said: “If you are not online you don’t have the same opportunities to look for jobs and you have access to social networking like Facebook and Twitter which reduces isolation - companies also use these sites.
She continued: “As well as talking about digital technology in the masterclass I will also be speaking about my own journey.
‘‘I started lastminute.com in 1997 when new technology was not prevalent in the UK and companies were not convinced the Internet would be around in the future.”
She added: “But look at where we are now in 2011 and how quickly things have changed.”