Shop owners launch another campaign to promote local businesses
A group of Burntisland business owners are launching the latest part of their campaign to help boost shopping in the town.
Totally Locally Burntisland was launched in February with a string of independent shops getting together to offer discounted deals in a bid to attract shoppers to the High Street.
The event was hailed as a great success, due in no small part to the flash mob which started off the proceedings!
Now the group is holding another ‘Fiver Fest’, which runs from Monday until Sunday, with around 30 new £5 deals in shops around the town, promoting the message that if everyone in Burntisland spent just £5 a week in one of its independent businesses, it would give a boost to the local economy of over £1 million.
Sarah Stuart from the Totally Locally Burntisland group, said they had been working hard behind the scenes since February’s launch.
“It’s amazing what can be found around the town,” she said. “This is all about giving exposure to the smaller businesses that even people who live in the town might not know about.
“We got a lot of townsfolk talking to each other, and discovering more about Burntisland, with our first ‘Fiver Fest’ and we hope to keep that going.”
Posters will be put up in shops taking part in the campaign which will promote other businesses in the town.
Sarah says this is a great example of the group working together: “That’s what this campaign is all about.
“It’s not about promoting yourself, it’s about Burntisland as a whole and hopefully getting people to come out and shop and also just appreciate the town.”
The Totally Locally model has now gone global and an ‘International Week’ is being planned for later on in the year.
Sarah said: “Obviously we’ll be taking part in that and we also have other ideas in the pipeline such as working with Floral Action Burntisland and promoting some of the more creative businesses in town.
“We got really good feedback last time so we want to keep the momentum going.”
A full list of the businesses taking part in the ‘Fiver Fest’ can be found on the Totally Locally Burntisland Facebook page or the website www.totallylocallyburntisland.co.uk.
Totally devoted to local business
Totally Locally is an award-winning social enterprise and shop local movement.
Set up by Chris Sands and Nigel Goddard, it supports independent retailers with a free branding and marketing campaign for their town.
Teams of volunteers use the campaign to promote the value of local shopping, celebrate their high street, create community events, with the goal of lifting their local economy.