Visitors from across the UK are being encouraged to sample a flavour of Fife this autumn as part of a new tourism campaign.
VisitScotland, in partnership with Fife Council, is using a mix of digital and press advertising to inspire people to take a trip to the Kingdom.
Aimed at visitors living in Scotland and England, the activity is part of the national tourism organisation’s ‘Brilliant Moments Are Closer Than You Think’ campaign and has the potential to be seen by hundreds of thousands of people.
As the Year of Food and Drink 2015 draws to a close, the campaign hopes to whet the appetite of food fans with a taste of the region’s culinary delights, while at the same time highlighting its history and heritage, showcasing its stunning coastline and emphasising its exciting events programme.
Autumnal adventures in the Kingdom of Fife include: East Neuk Open Studios (10 and 11 and 17 and 18 Oct); St Andrews Voices (23-26 Oct); Halloween Pumpkin Festival at Cairnie Fruit Farm, Cupar (31 Oct – 1 Nov); Dunfermline Fireworks at Pittencrieff Park (7 Nov) and St Andrew’s Day Celebrations, St Andrews (27-30 Nov).
Working with companies such as Newhill Farm Cottages in Auchtermuchty, The British Golf Museum in St Andrews and Cupar’s Ostler’s Restaurant, the activity also includes a special prize draw offering visitors the chance to enjoy their own brilliant moments in the region.
Manuela Calchini, VisitScotland regional partnerships director, said: “From our famous golf courses and outstanding natural larder to our world-famous historical attractions, it’s so easy to fall in love with Fife and with this new campaign we hope visitors will do just that.
“Tourism is an important part of the local economy, creating jobs and sustaining communities. The Year of Food and Drink has helped shine a light on the region’s culinary delights and encourage visitors to sample more of what this part of Scotland has to offer. Of course, we need to keep building on that momentum and showing visitors that Fife is a treasure trove of brilliant moments whatever the season.”
Councillor Lesley Laird, Fife Council’s Depute Leader, added: “Seasonality is the biggest challenge for tourism in Fife and promoting the area as a year-round destination is one of our key priorities.
“Autumn is an ideal time to come to the Kingdom, with an increasing number of events to visit, our wonderful countryside and coastline to explore and of course our award-winning farm shops, cafes and restaurants where you can enjoy delicious seasonal produce.”