It’s greener and cheaper to share the journey

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STUDENTS from Adam Smith College have helped launch a new travel scheme for Diageo employees.

The enterprising lot, who are studying on the SVQ IT Users course at the college’s Leven Campus, have joined forces with the local drinks’ giant to get more people to sign up to its web-based journey matching service Tripshare Diageo.

With help from national organisation Liftshare and Fife Council, Tripshare Diageo, which is part of the region-wide scheme TripshareFife.com, aims to help Leven employees save on their daily travel costs by connecting those who could share a car to get to work. On average, the 1600 people currently using the Tripshare Fife service save around £800 a year and the main role of the Adam Smith College students, including Leven students Gavin Keith (21) and Nicola Ward (22), was to market the project and highlight the benefits to Diageo’s employees.

Sandra Paterson, lecturer in computing, multimedia and network technologies at Adam Smith College said: “The college was delighted to be involved in this initiative which enabled the students to utilise their communication and marketing skills in the workplace. 

“The students far exceeded the expected targets set and worked tirelessly, even staying up to promote the project to nightshift employees at 3am!”

The scheme has had a great start, with over 80 people already registered, and Tessa Ward, environment manager at Diageo, hopes that number will continue to grow.

Ms Ward added: “Here at Diageo we are committed to managing our carbon emissions and we fully recognise that cutting down on the number of cars coming on to the site on a daily basis can make a huge difference.”

Dave Kinnaird from Liftshare, which encompasses the TripshareFife.com network, played a pivotal role in setting up Tripshare Diageo. He also praised the students, he added: “The students have done an excellent job in increasing membership! We’ll certainly be talking to the college about other initiatives and promoting similar joint working elsewhere.”