ORGANISERS of Cupar’s ‘Try It’ loyalty card scheme have been pleasantly surprised by the positive response from shopkeepers and the public.
The scheme — which aimed to encourage people to leave their cars at home and shop locally — involved shoppers being given a loyalty sticker for every purchase from a participating store.
All cards, whether filled or not, were due to be handed into shops on Christmas Eve so they could be entered into a draw to win one of ten £100 vouchers to be spent in the town.
Travel plan co-ordinator Robert Burns from Fife Council’s transportation services which led the scheme, said: “I have been pleasantly surprised by the response from shop owners and the public.
“Even a week before Christmas many of the bigger shops had run out of stickers and were saying how well the scheme has been received in their stores.
“Some of the smaller shops haven’t seen such a positive impact, but people have still been going into their stores asking for a sticker, although not as much as in the bigger shops.”
He added: “In many of the shops, members of the public were stopping me to say how much they liked the scheme and how they wished it was over a longer time scale.
“I think in all, this has been an extremely positive scheme for Cupar residents and the local businesses.
“We just have to wait and see how many loyalty cards come back now!”