Fife focus for tourism drive by VisitScotland

Fife Coastal Path is one of the attractions being promoted in the Autumn campaign.
Fife Coastal Path is one of the attractions being promoted in the Autumn campaign.
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Fife has become the focus for tourism as VisitScotland reveals details about its current drive to encourage visitors to explore the Kingdom this autumn.

The tourism organisation’s campaign, in partnership with Fife Council, includes a direct mail campaign targeting around 24,000 contacts who live within a two-four hour drive of region, as well as print advertising, plus digital and social media.

The activity is part of VisitScotland’s £5.3million Brilliant Moments campaign and features events such as the St Andrews Day’s celebrations and the Scottish Snowdrop Festival, attractions like the Knockhill Racing Circuit, the Scottish Deer Centre near Cupar and the soon to be opened Kingsbarns Distillery and outdoor activities like walking on the Fife Coastal path. It has the potential to be seen over two million times.

Having played host to successful Homecoming events such as the recent Forth Bridges Festival, StAnza 2014, Bruce Festival and the East Neuk Festival, and home to world-famous golf courses, fantastic eateries and picture-perfect coastline communities, Fife is renowned as a great location for all the family.

Last year almost 500,000 trips were made to the region by visitors across the UK. With the Commonwealth Games, Year of Homecoming and the upcoming Ryder Cup, it is hoped the area will draw even more visitors during 2014.

Manuela Calchini, VisitScotland Regional Partnerships Director, said: “This year has provided a fantastic opportunity to promote tourism. Fife is one of the regions that has benefitted from this unique year with businesses and attractions welcoming people from across the globe.

“We need to keep that momentum going.”