Fife is the main attraction

East Neuk'Fife'Crail'harbour
East Neuk'Fife'Crail'harbour

FIFE has proved a hit with holidaymakers as VisitScotland revealed its most in-depth visitor research.

The results of the survey showed that 91 per cent of visitors to the Kingdom enjoyed their trip, and 94 per cent would recommend it to others – the best statistics in Scotland.

The survey was conducted in various regions between July and October 2011 with 1882 overnight leisure visitors being surveyed, including 564 visitors to Fife.

Each was asked about their entire visitor experience including activities, eating out, accommodation, planning and connections to Scotland.

Richard Pinn, VisitScotland regional director for Fife, said: “Fife has always been popular with visitors, both from Scotland and further afield and it’s fantastic that they would highly recommend it to others.

“From the stunning coastline, to picturesque villages, to championship golf links and highly-rated restaurants, the region has something to offer everyone.”

With regards to accommodation, 64 per cent of respondents felt there was good availability of low cost choices in the area, and 82 per cent said they had received both friendly and efficient service.

It also looked into a breakdown of types of accommodation with one in five having stayed in a hotel, 15 per cent in a B&B or guest house and the highest proportion staying with friends or family.

And the experience didn’t end when they left the Kingdom.

The survey showed that over half of all visitors to Fife and St Andrews (52 per cent) shared their experiences online once they returned home, with 40 per cent uploading photos to sites such as Flickr and 24 per cent updating their Facebook status as well as leaving reviews on sites such as Tripadvisor.