Kirkcaldy boy’s starring role in new drive to promote smoke alarms

A Kirkcaldy pupil has a starring role in the Scottish Fire Rescue Service’s latest social media campaign.

Oliver Rogers, (8), a pupil at Kirkcaldy West Primary School, was chosen from a handful of other young hopefuls to take on the main role in the video after going along to an audition.

Oliver (front) with his classmates Ethan Howard, Jay Lumsden, Euan Lindsay, Adrian Kazmierkriewicz, Victoria Godlewska and Chloe Foy

Oliver (front) with his classmates Ethan Howard, Jay Lumsden, Euan Lindsay, Adrian Kazmierkriewicz, Victoria Godlewska and Chloe Foy

In the one-minute film that goes along with the latest fire safety campaign - which sees the youngster in his first ever acting role - Oliver is seen holding his breath throughout the short video - which helps to really hit home to those who watch it the short length of time that people will have to escape from a house fire should one occur.

The new social media campaign aims to encourage people to go out and get a smoke alarm or to make sure the ones that they already have installed are in full working order this winter.

Its main aim however is to ultimately reduce the number of fire related deaths each year in Scotland.

Oliver’s father, Tony Rogers, is really proud of his son for taking part in such an important safety campaign.

He said: “Oliver’s involvement came about through a request from some of my colleagues here at the Union Advertising agency who made the video.

“Although he did have to audition for the part and given that he had not done anything like this before, I thought he did an amazing job.

“Obviously his mum and I are both very proud of him.

“It’s a really strong film with an important message,” Tony continued.

“I was delighted to have Olly play a part in a campaign that could save the lives of the people we all care most about,” he added.

The latest campaign, available on the organisation’s various social media platforms, is just one in a long line organised by the Fire Service to make people more aware of the dangers of fire.

With over 5000 house fires a year in Scotland alone , it’s more important than ever to have a smoke alarm.

Michael Hart, creative director of the Union Advertising Agency, the company who is behind the video, added:“We created a film that dramatises that point as simply and starkly as possible.”

“A smoke alarm could save the lives of the people you care about the most.

The short video can be viewed on our website at www.fifetoday.co.uk