Two local campaigners had the honour of officially opening the new Morrisons store at Invertiel on Monday morning.
Ruth Moore, who lives in the town’s Seafield area, and Elsie Tribe, who stays in Kinghorn, cut the ribbon alongside Martin Terris, store manager, to mark the occasion at 9.00 a.m.
Ruth (74) and Elsie (75) were behind the campaign to have the development built in the area.
Their work included raising a local petition for the supermarket and convincing local councillors to back the campaign to allow Morrisons to develop the unoccupied site.
The new supermarket and petrol station, located at the former B&Q premises at the west end of the Esplanade, has been warmly welcomed by locals and has given the town a much-needed jobs boost.
Ruth told The Press: “We were honoured and delighted to be chosen to open the new store.
“This part of Kirkcaldy has really benefited from the development.’’
Ruth and Elsie were originally part of KNAT (Kirkcaldy Needs Action Today) which pushed for the Morrisons store to be built in Invertiel.
Elsie said: “We took the petitions round the doors in Kinghorn, Burntisland and Auchtertool and we also held coffee mornings.
‘‘Eventually KNAT folded and we joined the Invertiel Forum which continued the campaign.
‘‘But we could not have achieved this without Councillor George Kay, who has backed us all the way.
‘‘It’s fantastic to see it, it is like winning the lottery.”
Councillor Kay, chairman of the forum also welcomed the store’s launch.
And he hopes Morrisons’ opening will be the catalyst for kickstarting the area’s regeneration and help to realise the forum’s ambitions of making Invertiel a thriving economic hub.
Martin Terris, store manager, said: “This is very exciting for Kirkcaldy and it has provided jobs for locals in this area.
‘‘It’s been a busy couple of weeks getting the store ready to trade but we wanted to be able to get the customers in before Christmas.
“We can’t thank Ruth and Elsie enough for their efforts.”