Dedicated follower of fashion
A FASHION retailer from Thornton is bucking the High Street trend of doom and gloom having just scooped a prestigious national award.
Former Adam Smith student Laurissa Drysdale opened her first vintage clothing shop, Maggie’s Farm Boutique two and half years ago in Dundee, and last year she landed a lucrative contract to sell her unique collections in the Edinburgh store of Topshop.
And Laurissa’s success has continued having just been named Scottish Independent Retailer of the Year at the recent Scottish Retail Awards.
She told the Gazette: “The news about the award came out of the blue, I knew absolutely nothing about it.
“Nominations were made between July and October and came entirely from customers, then went to a judging panel before the final decision was made.
“I’ve been to Fashion awards before and they can be kind of political but with this one it was completely driven by customers so that makes the award very special to me. and means so much more because its really an endorsement from the very people I’m trying to reach.”
The Fife fashionista has carved out a niche in the retail world sourcing and personally selecting vintage second-hand clothing from across Europe and the America and ‘reworking’ the items into one-off creations.
And with the Topshop franchise and the Dundee store going from strength to strength, Laurissa is about to branch out opening her second store in Dunfermline’s New Row in two weeks time.
“I’m excited about the new store, but at the same time it’s a hell of a lot of extra work as the store is twice the size of the one in Dundee.
“I think I’ve found a gap in the market and hopefully I can bring something a little bit different and exclusive to that offered by the High Street chains.
“The vintage clothes scene has really grown in the last few years and I’ll be stocking more of the same in the new store, but as well as that I’ll be also adding a range of new clothing and also a selection of accessories including bags.
“One of the key words in the fashion world is ‘vintage’ these days” added Laurissa, “It’s very popular right now and not just with students and young people as some would expect.
“The attraction of finding a one-off item is so much more appealing and it seems all age group, from teenagers to pensioners are turning to vintage sellers to give them something different for their wardrobes.
“It taps into the recycling and re-use ethic as well, which can only be a good thing.”
And Laurissa is not going to stop there, she’s currently putting the finishing touches to her online site and working on other projects so expect to see more of this dedicated follower of fashion.
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Thursday 23 May 2013
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