Around 150 people attended the launch of a new charitable foundation in Kirkcaldy.
Award-winning company Insure Smart, assisted by racial equality charity FRAE Fife, hosted the business networking and charity event in Balwearie High School to launch the Insure Smart Foundation, which aims to raise funds for various charities.
Insure Smart’s Mazhar Salim explained that his company has been blessed with good fortune, including winning the title Small Business of the Year at the annual Scottish Asian Business Awards in 2012. It has also opened a new office in Leeds from its base in Kirkcaldy.
The company wants to share its success by giving something back, and since it has been donating to charity since its formation in 2004, forming a charitable trust was the next logical step.
Mr Salim said: “We want to reach out and help disadvantaged people. We would like to help everyone who is in need, and tonight we are showcasing our featured charities, Maggie’s Fife and The Well Foundation but we hope to reach out and support many others.”
Insure Smart, based in the east end of the High Street, will introduce a voluntary levy of £2.50 for all its customers, and pledges to match all the funds raised.
Provost Jim Leishman MBE spoke at the event and praised the company for setting up the foundation.
Speaking for Maggie’s Fife, Tu Edwards described the free practical and emotional help and support her organisation provided for cancer sufferers and their families at the Kirkcaldy centre in the grounds of Victoria Hospital.
Qasim Abbas told the audience about the Well Foundation’s aim to provide clean drinking water around the world. Around 1 billion people, or one seventh of the world’s population, do not have access to safe drinking water, meaning that more than 4000 children under 5 die every day.
Items auctioned at the event included a Liverpool top signed by legend Steven Gerrard, which raised £400, two wells to be dug in Sindh, Pakistan, which fetched £550 each and a Knockhill Racing voucher, which went for £60.
The audience was treated to a display of gymnastics and dance by Sky TV ‘Got to Dance’ finalists Gymtasia Evolution from Dalgety Bay before enjoying a meal courtesy of Caspian Fast Food, Marmaris Mediterranean Takeaway and Adamson Drinks.
The inaugural event raised a total of £2400, which will be split between the two charities.