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Remembering ice cream man Ugo Doriano

The late Ugo Doriano

The late Ugo Doriano

The funeral took place on Saturday of Ugo Doriano – one of Leven’s best-known businessmen of the last half-century and more.

For 45 years, Mr Doriano served ice cream and refreshments from his famous little cream and blue MG van on Leven’s Promenade, to scores of local people and holidaymakers alike.

His family was already well established in the town, with a confectionery and tobacconist business started in the 1920s in Bridge Street by his parents, Andrew and Paolina, who came to Scotland from Italy in 1912.

Mr Doriano joined the steadly-growing firm aged 15 and sold goods from the well-known vehicle from 1961 until his retiral in 2006.

His daughter Maria Palma said he had a very warm personality and was very dedicated to his work.

“He loved meeting the public and serving them,” she added.

“He had a very strong work ethos and his family roots were extremely important to him.”

Mr Doriano passed away on December 7, a few days before his 85th birthday.

He is survived by his wife Giuseppina and daughters Margherita, Maria Palma and Teresa.

 

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