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Sports company scores impressively in Brazil

Lisa, Scott and Ally Reekie from Pittenweem in the Maracana Stadium.

Lisa, Scott and Ally Reekie from Pittenweem in the Maracana Stadium.

A north east Fife sporting firm has proved its capabilities on the biggest stage by organising a football academy at the World Cup.

While the focus for those of us at home over the past few weeks was on the pitch, there were a host of other activities and programmes being run by a variety of groups across Brazil at the same time.

Among those was one run by Cupar Muir’s AMsportstours - a World Cup Academy which included 604 participants, 75 of them Scots, from 14 different countries.

The academy events included the young players training and competing with local players, evenings of Brazilian entertainment, day trips to Rio, time on the famous Copacabana Beach and attending games in the Maracana Stadium.

The academy was the largest youth sporting event run in Brazil during the World Cup.

Although its base is in north east Fife, AMsportstours now has offices in the USA and New Zealand. It’s through these offices that the project could be marketed worldwide.

The academy was based in the coastal resort of Buzios and was partnered with Buzios Esporte Clube as a social project which invested money back into the club for development.

 

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