A group armed with black bags and litter pickers descended on a Kirkcaldy beach to give it a spring clean.
As part of Keep Scotland Beautiful’s 2014 Clean Up Scotland campaign, staff from McDonald’s joined forces with local football team, Kirkcaldy Thunder, to clean up in and around the Seafield Beach area, which has been blighted with litter.
The crew, made up of 30 volunteers, collected 13 bags of litter as they supported the local community in taking responsibility for keeping the neighbourhood litter-free and to demonstrate their commitment to the local environment.
Jimmy Patrick, manager of McDonald’s, said: “We are well aware that litter is an issue for our community, and it is becoming more important than ever for everyone to help protect and preserve the environment for future generations.
“I’m delighted to continue our partnership with Keep Scotland Beautiful as this has given us another perfect opportunity to invite people to join us and see first-hand, the sort of impact we can make in the community if we work together.”
“I’d like to thank the members of Kirkcaldy Thunder football club and all of the volunteers for their hard work and setting a good example of what can be achieved if people pull together.”
This event is just one of a number of McDonald’s clean-up events taking place across Scotland over the spring months as part of the Clean Up Scotland campaign. They were also the first restaurant to introduce ‘Litter Patrols’ in the UK. Aside from larger litter events such as these, staff at the Kirkcaldy restaurant patrol the streets at least three times a day to collect all rubbish that has been discarded, regardless of its where it has come from.
Mark Bevan, campaign director at Keep Scotland Beautiful, added: “The Clean Up Scotland campaign is all about inspiring individuals to join together and clean up the local environment for the benefit of everyone.
“We are delighted that McDonald’s is continuing to take the national campaign in Scotland to local communities as it demonstrates a real commitment to improve the quality of the local environment.
“I hope these efforts will inspire others to work together to make our communities cleaner and greener for all to enjoy.”
Businesses, voluntary groups and individuals can “sign up to clean up” at www.cleanupscotland.com.