Fife Creamery, the Kirkcaldy-based chilled foods distributor, has joined forces with Scotmid Food to bring more local produce to shoppers.
And the link up has brought a jobs boost to the long-established Lang Toun firm, with 12 new posts being created.
With 194 stores all over Scotland, Scotmid – Scotland’s largest independent co-operative – has turned to Fife Creamery to help it source exciting, new products from local manufacturers. It is believed that this is the first time a convenience store chain has displayed this level of support for local producers in Scotland.
Steve Appolinari, sales and marketing director at Fife Creamery, said: “This is one of the most forward-thinking collaborations the convenience sector in Scotland has ever seen.
‘‘It’s bringing Scottish food and drink manufacturers to life and helping them gain exposure of their brands that they might not otherwise achieve due to limited resources and expertise.
“Scotmid has a diversity and quality of stores that allows us to bring in a wide and varied array of fresh food suppliers, and also introduce other Scottish suppliers with exciting products and a great story to tell customers.
‘‘It used to be that we had to look to overseas for innovative, new products – now they’re right here in Scotland, often on our doorstep, so we applaud Scotmid’s vision and commitment to supporting and promoting the food and drink industry.”
The £22 million-turnover Fife Creamery, established in 1957, has grown to become the dominant force in delivered wholesale chilled and speciality foods in Scotland.
With a customer base in excess of 3000 and a product range approaching 3500 lines and growing, the business services both the retail and foodservice sectors.
Fife Creamery has recently invested £2 million in upgrading its 30,000 sq ft chilled distribution depot in Kirkcaldy and the new partnership with Scotmid has created 12 new jobs across various departments, including telesales, admin and deliveries.
Products from Fife producers now available in Scotmid stores include DipNation dips, which are made on a farm near Leven, and Fife Creamery and Scotmid is keen to hear from other local producers.
Stephen Brown, Scotmid’s bakery and local sourcing manager, said: “We’re happy to speak to any producer who has a product they think may be of interest to our customers.
‘‘We’re hugely excited about this new relationship with Fife Creamery which comes at a time when consumer interest in the provenance of the food they eat is at an all-time high.”