PEOPLE in Cupar are being asked to try shopping more often in the town — and earn valuable loyalty points for doing so!
Fife Council’s ‘Try It’ team has launched a loyalty card scheme in the run up to Christmas and already has 70 local businesses on board.
The project is part of the wider Try It campaign which is trying to encourage more people to leave their cars at home and walk, cycle or use the bus, in a bid to cut pollution levels in Bonnygate, a recognised air pollution zone.
Spokesperson Clare Hamilton-Sturdy explained the scheme was set up to encourage residents and people who work in the town to choose Cupar as a shopping destination in the run-up to Christmas rather than traveling further afield.
She said: “Every household in Cupar should now have received their Try It loyalty card which includes space for 20 stickers plus a space where people can say how they travelled to the town centre.
“Shoppers should ask whether a business is participating in the loyalty card scheme every time they shop and if they are, a sticker should be placed on the shopper’s loyalty card when a purchase is made.
“There is no minimum purchase price.”
Once full of stickers shoppers should hand their cards in to participating retailers who will return it on their behalf.
Ten lucky winners will receive £100 to spend in participating Cupar shops of their choice.
There are also prizes for people who haven’t managed to fill their cards.
All cards should be handed in by the close of business on Christmas Eve to be in with a chance of winning.
Ms Hamilton-Sturdy added that participating retailers have extra loyalty cards to give out, so anyone who doesn’t have one or has already filled one up, can just ask for another.
The Try It loyalty scheme runs until Christmas Eve aand is separate to the Totally Locally scheme which is planned to start in Cupar in February in 2012.
For more information about the scheme email email@example.com or tel. 01334 659395.