A new edition of the official visitor guide for St Andrews, a collaborative project spearheaded by the local Merchants’ Association and Stayinstandrews, the hoteliers and guesthouse organisation, has been unveiled.
The launch was showcased at a special event held at the Rufflets Country House Hotel, on the edges of the town.
The St Andrews Merchants’ Association has been producing visitor guides in various formats since 1936 and a booklet style was adopted in 2001, superseding a traditional fold-out map.
The new and smaller A6 version has proved extremely popular with locals, visitors and advertisers with the print run for the latest edition increased from 50,000 to 70,000.
In addition, the number of pages has also been increased from 45 to 56, including improved maps, more articles and anecdotes from residents - and even features an article on Hamish, the town cat.
Many visitors take copies of the map and guide to pass on to friends or just to keep as a memento of their visit to St Andrews, so it has become a very successful marketing tool for advertisers and the town itself.
Any surpluses are re-invested into community initiatives, including St Andrews In Bloom and the St Andrews Community Council bandstand concerts held over the summer at the Bow Butts, among those which have benefitted.
President of Stayinstandrews, Stephen Owen, told the Citizen: ”The guide is widely distributed to accommodation providers, shops and businesses, caravan sites, visitor attractions and tourist information centres. Fife Council has also adapted the guide for their popular Fife-wide A5 version, soon to be in circulation.”
Lindsey Adam, president of the Merchants’ Association, added:”The newly re-designed version of the map and guide includes two maps, practical information for visitors, places to visit, things to do, a short history of St Andrews, walks and shopping, accommodation, where to golf and eating out guides.”
The association has a membership of over 80 traders and businesses who work together to improve business and trading conditions in St Andrews through consultation with Fife Council, elected councillors and other local interest bodies.
Stayinstandrews, with over 40 members ranging from the five-star Old Course Hotel, Golf Resort and Spa to local guesthouses, is a major employer in St Andrews, second only to the university.
It has played an increasing role in the promotion of St Andrews as a vacation destination, not just for golfers, but for anyone seeking either an active or more leisurely getaway.
Anyone who would like to receive copies of the new guide should e-mail Ray Pead on email@example.com.