New tourism campaign to promote Fife

A packed harbour for Crail Food Festival
A packed harbour for Crail Food Festival
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A new campaign to inspire people to visit Fife this spring and summer, has been launched by VisitScotland.

The aim is to cash in on the Kingdom’s rich history, outstanding food and drink and, of course, its world renowned golf courses.

The campaign, backed by Fife Council, runs until the end of March and ties in with VisitScotland’s ‘Brilliant Moments’ initiative to highlight a range of events visitors can enjoy.

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As well as press and radio advertising, the campaign also incorporates a dedicated direct mail pack targeting around 24,000 potential visitors. It will also involve digital activity, including Facebook posts, e-mails and online banners.

Starting next month, a series of radio adverts on Smooth radio featuring Scottish historian Neil Oliver, will draw attention to the Kingdom’s natural beauty and colourful past by promoting the Fife Coastal Path as well as a visit to Falkland Palace or Kellie Castle.

As 2015 is the Year of Food and Drink, the campaign will also urge visitors to sample some of Fife’s finest culinary delights by tucking into freshly-caught seafood straight from pier to plate.

Alistair Bruce, Fife Tourism partnership chairman, said: “Spring is the perfect time to explore the Kingdom. With award-winning beaches, stunning coastline and countryside, it’s no surprise Fife has again been voted Scotland’s No 1 outdoor destination. The Fife Coastal Path - Scotland’s longest coastal walk – continues to draw visitors, as does the picture postcard villages of the East Neuk. Fife is a destination with something for everyone and there are some fantastic hidden gems to discover”