Bands made for success

John Murray

John Murray

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John Murray on the ongoing appeal of the boyband ...

Ever since the Beatles changed pop music forever plotters, investors and managers have planned the lives of young men into the sordid world of music. The Monkees were manufactured for success and even closer to home the Bay City Rollers had several line ups and makeovers before svengali Tam Paton engineered their legacy. The carefully managed model for boybands has worked for both the harmony groups like Boyzone and Westlife and for the energetically fuelled posters like Busted and McFly. One Direction is the example to follow though as cracking the USA makes them the global phenomena of the decade. ReConnected seem to be on right road too with their next single Time Of Our Lives (Bannatyne Music), due next month. Urban beat with lots of vocal harmonies and served with numerous remixes to assist the transition into the clubs which lends itself to the appearances on the promotional tour. These three boys from Manchester already tickled the Top 40 with their debut single and this must mean investment with an album and a tour in 2014. No overnight sensation here then but with 28,000 followers on Twitter and 64,000 likes on Facebook the plan to slow burn should build a demand for mass acceptance and they will be coached to be ready. As Connected they found fame on Britain’s Got Talent and this led to a support slot on the Little Mix tour – risky, costly but great exposure. Next year at this time, all being well these roles may be reversed. I recently interviewed Glasgow trio Supanova for an Edinburgh radio station and even without a hit their 16,000 Facebook followers crashed the online listening and many came to the studio for a glimpse of the boys.