Regent push to raise its profile

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OLYMPUS DIGITAL CAMERA

Volunteers at Leven Community Cinema have raised more than £1000 in January, as they kicked off a busy fund-raising year which they hope will help spread the word about ‘Leven’s best kept secret’.

Committee member Stewart Sutherland said the funds would be used, in part, to raise the profile of the cinema through advertising.

He said: “People sometimes say we’re one of Leven’s best kept secrets. We want people to know we’re a cinema, not an empty building.”

But the group is struggling to advertise on-site at Commercial Road in Leven, in part, because its outdoor film posters keep disappearing.

Mr Sutherland said: “We used to put our posters in snap frames but we had to stop because they never lasted longer than a day or two. We decided to try again for the latest Sherlock Holmes film but the posters were gone within 24 hours.

“There’s no need to steal them; we actually give them away once we’re finished with them. People just need to come in and ask.”

He said some of the funds raised at monthly events would go towards snap frames with locks, so the cinema can advertise films outside securely.

The group is also considering using some of the funds to pay for advertising at the side of the building, which it hopes will raise the cinema’s profile.

A new fund-raising group formed at the start of this year hopes to put on at least one event every month in 2012, from car boot sales to zumbathons.

The group has got off to a flying start with a bag packing day at Leven’s Sainsbury’s store, where volunteers raised more than £950, and an indoor first car boot sale held on Sunday.

Mr Sutherland said the group’s first indoor car boot sale had been a great success, raising £400 for the cinema.

He added: “Everyone has been asking when the next one will be. We’re looking into putting on more sales throughout the year.”

February promises to be another busy month, with a private screening of hockey-themed film ‘The Goon’ for local team Fife Flyers, and a fund-raising zumbathon already being planned.

Summing up the cinema’s aim for 2012, Mr Sutherland said: “We want to get the word out there. “We’ve got a great surround sound system, we’re half the price of other cinemas, and we’re right on people’s doorstep.”