Scottish businesses making preparations for annual sales event

The survey was carried out by the Royal Mail
The survey was carried out by the Royal Mail
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New research has revealed that many Scottish small and medium sized businesses have already started preparing for Black Friday.

The survey was carried out by Royal Mail for Small Business Advice Week which runs from August 31 to September 6.

Black Friday, the one day promotional sales event which originated from the United States and takes place on November 27, is now regarded as the start of the Christmas shopping season in the UK and represents a major boost to the retail shopping calendar.

In 2014 consumers spent £810 million online on Black Friday and Royal Mail research, conducted last month, found that 60 per cent of consumers are already preparing to shop online during this year’s sale event.

Royal Mail surveyed 250 small business owners and found that this year, small business owners in Scotland are leading the UK in their preparations.

Scottish SMEs are more prepared in every aspect of their business than the average UK small or medium-sized business.

The most common preparation being undertaken in Scotland is ordering more stock: planned by 89 per cent of Scottish SMEs, compared to an average of 55 per cent of UK SMEs.

However, with 56 per cent of SMEs in Scotland extending their ‘delivery window’ to allow more time to get deliveries to consumers and 56 per cent working with their delivery provider to forecast volumes, many small businesses could run the risk of not being able to meet their delivery promises on Black Friday.

Roger Morris, head of Royal Mail parcels, said: “Black Friday has established itself in the UK shopping calendar and now marks the start of the Christmas retail season.

“Just like our customers we are getting ready for the shopping season by bringing in more staff and adding more capacity.

“Our advice for SMEs this week is don’t forget an important part of the puzzle: planning your delivery. Working with a trusted delivery provider will give small businesses the reassurance that their Black Friday orders will get there on time, every time.”