First there was Black Friday; then there was Cyber Monday ... now local traders have been marking Small Business Saturday.
Scottish Liberal Democrat leader and mid-Scotland and Fife MSP Willie Rennie visited Cupar last Saturday to support the campaign, which was set up to help promote small businesses throughout the UK.
It’s estimated that last year Small Business Saturday raised £468 million for locally-run companies.
And this year it’s reckoned the campaign could generate some £543 million in sales nationwide.
Mr Rennie was joined by Councillor Tim Brett at Maisie and Mac, the gift shop and gallery in St Catherine Street.
“It was great to meet staff at Maisie and Mac in Cupar,” said Mr Rennie.
“The quality of the merchandise was impressive, as was the knowledge and level of service that the hard-working staff provided.
“We need to be doing more to make it easier for people to shop locally, whether this is ensuring that there is ample parking or locating key services centrally to get people into our town centres.
“With Christmas now round the corner, the message from Small Business Saturday is clear. Forget Black Friday, forget Cyber Monday - when you are shopping for Christmas or something you need - choose small, choose local.”
Small Business Saturday UK is a grassroots, non-political, non-commercial campaign, which, like Black Friday, originated in the US.
While Black Friday and Cyber Monday focus on major retail and e-commerce stores, Small Business Saturday encourages holiday shoppers to patronise businesses that are small and independently run.
Launched in 2010, the event was conceived and promoted by American Express via a nationwide radio and television advertising campaign.
It arrived in the UK last year.