FIFE Youth Radio, founded by Leven teenager Ricky Williamson, featured over the weekend in a series of national television adverts.
The 60-second commercials, on ITV1, Channel 4, Five and Sky 1, celebrated the work he has done with young local people, with the support of the O2 Think Big youth programme.
The youth-led radio station has helped young people by getting them off the streets and enabling them to learn new skills in radio presenting and production.
O2 Think Big is an innovative £5 million programme designed to back young people aged 13-25 across the UK and help them harness their ideas, energy and passion to run projects and campaigns in their local communities.
It has assisted Ricky (17) and Fife Youth Radio since its inception in 2010, and the on-line station has attracted over 85,000 listeners.
Ex-Buckhaven High School pupil Ricky (right) was inspired by a spell of work experience at a radio station and decided to start his own community-based station.
He said: “I saw lots of problems in my local community, like alcohol abuse and anti-social behaviour, and wanted to give local young people a creative outlet.
“Fife Youth Radio is making a real difference in my community and we’re helping young people off the streets and encouraging them to make great radio programmes for the community.
“Young people are coming here and are learning new skills and having lots of fun at the same time and the station is making a real difference by bringing the local community together and empowering young people to do something themselves.
“I hope this national TV exposure will encourage more young people to get involved in their community.”
Bill Eyres, head of sustainability and responsibility, said: “At O2, we are proud to support and champion young people like Ricky who, through their passion, energy and enthusiasm are making a real impact in their community and beyond.”