around 130,000 people visited Kirkcaldy’s Adam Smith Theatre last year and the vast majority of them came away very pleased with their experience.
A report to Kirkcaldy councillors from the Arts and Theatres Trust Fife (AttFife) which runs four venues in Fife – the Adam Smith, the Rothes Halls, Carnegie Theatre and the Lochgelly Centre – highlighted the contribution made by the theatre to the town.
It said that the Adam Smith theatre was one of the trust’s busiest and also had the most loyal customers.
Frank Chinn, chief executive of AttFife, said: “The strength of the positive contribution that the Adam Smith Theatre makes to Fife’s arts economy is thanks to the rich mix of its programme of events and the dedication and commitment of its staff.
“As well as it being a busy receiving theatre and film house, and producing a consistently high-quality pantomime, its staff work together with local arts groups, community, formal and further education services.”
Among the most successful shows were drama ‘The Naked Truth’ which ran for three nights last week, with the Friday show selling 95 per cent of the theatre’s capacity.
And last year, the Ladyboys of Bangkok sold out.
Adam Smith’s audiences were found most likely to be satisfied with the shows and are most likely to visit the theatre for films, musicals, pantomime and drama. The theatre’s audiences are also the most loyal, with more repeat visits compared to other AttFife venues.
In all the venue attracted around 130,000 people over the year – just under 2500 a week. Tickets for its productions represent almost a third of all AttFife seats sold, highlighting the popularity and importance of the venue.