A golf tourism event, scheduled for later this year in St Andrews, is set to revolutionise the industry, it has been claimed.
Tourism body VisitScotland, reckons the Scottish Golf Tourism Week, which will bring together tour operators and buyers with Scottish based golf tourism bosses, will be a ‘game changer’ for the industry which provides so many jobs in this area.
The week is being seen as a way of giving more Scottish businesses, particularly those who do not have the resources to attend overseas events, unparalleled access to global tour operators and other relevant groups.
Malcolm Roughead, chief executive of VisitScotland said: “Scotland has always been a land of golfing firsts from the original rules of the game, the oldest golf courses and the first ever Open Championship.
“The Scottish Golf Tourism Week is another great example of that innovation and will change the way Scotland’s golf businesses engage with global buyers.
“Rather than taking Scotland to where the buyers are, we will be bringing the buyers to Scotland and letting the outstanding golfing product speak for itself when selling the country.”
Taking place at Fairmont St Andrews in October 2016, the week will see up to 50 worldwide golf tour operators brought to Scotland to engage with businesses and destinations on home soil.