Representatives of Fife golfing groups will be at The Open in Hoylake next week to start the countdown until the competition heads north to St Andrews next year.
Both the Fife Golf Partnership and Fife Council will be there to showcase the full range of golf and tourist attractions available to sports fans in the Kingdom.
The team aims to make sure that as many golf enthusiasts as possible leave The Open with plans to visit St Andrews and Fife next year.
Visit Scotland is running a competition to win stays at The Rufflets Hotel and The Scores and golfing at Dukes Course, Castle Course, Scotscraig, Elie and Crail.
In addition, Links with History is offering golf and accommodation at Fife Cottages.
Liam Barn, project manager of the Fife Golf Partnership, said, “We regularly meet tour operators and travel companies at international golf exhibitions, but this is a fantastic opportunity to talk directly to golfers.
“We know that St Andrews and Fife already share a worldwide reputation for golf but it is good business to keep reaching out to new visitors.
“We are especially keen to show off all the other tourist attractions Fife offers.
“Knowing that there is plenty of beautiful landscape and outdoor activity, wonderful heritage and history as well as great food and charming coastal villages is vital when planning a visit.
“It is thought that there are about 7 million golfers in Europe alone and Fife has such a wide range of courses that we can offer something for everyone from our 50 courses.”
Key to promoting the message that Fife is a great destination will be the Fife Golf Trails and the new digital information kiosks
The kiosks have been trialled in Fife for several months and have shown that visitors like to use technology to get real-time information on where to visit and things to do.
The Fife Golf Trails were designed to help golfers chose the best courses for them.
Written by Malcolm Campbell, well-known golf journalist, the guide offers seven distinct golf trails including the Classic Links.