Keren Brynes MacLean is to give five percent of all sales in her online shop to a nominated school.
The initiative launches on November 5 - 30 years top the day since she started her training as a medical herbalist.
Keren qualified in 1996 and has since grown her business into a health food store, clinic and dispensary at Health Food and More in St Clair Street, Kirkcaldy.
She said: “It seemed fitting to mark this anniversary by giving back to the community. The initiative will be rolled out in Fife initially, but we have plans to go national if it takes off.”
Schools are being invited to register for the initiative, and parents and supporters can nominate which one they want to receive a donation when they pay online for mail delivery or the store’s click and collect service.
Added Keren: “I have spent years on parent councils at schools and seen first-hand the challenges of fundraising when everybody has such busy lives.
“All schools benefit from fundraising, and with all the Covid restrictions in place, now is the time to look at new ways to do it.
“The idea it to take some of the hard work out of fundraising so that cash-strapped schools get a break.
“This is a simple and pretty effortless way for schools to raise money. They just register and let everyone know it’s available. We do the rest.”