Fife artisan producer shortlisted for accolade at national food awards

A Fife-based artisan producer has had its handcrafted products recognised for a prestigious awards event.

Tuesday, 13th April 2021, 4:28 pm
Updated Tuesday, 13th April 2021, 4:34 pm

The Farmer’s Son, based at Clentrie Farm in Auchtertool, has had its Haggis, Black Pudding and White Pudding shortlisted for an accolade at the Scottish Retail Food and Drink Awards.

The event is intended to recognise and reward the outstanding branded and own label food and drink products available for sale in Scottish retail outlets, from the smallest farm shop or deli through Scotland’s 5,000 convenience and symbol stores to the largest supermarkets and discounters.

Making the shortlist is the latest accolade for the company that has already received a number of accolades, including a Great Taste Award.

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Pete Mitchell, founder of The Farmer’s Son, based in Auchtertool which has been shortlisted for an award.

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Pete Mitchell, founder of The Farmer’s Son, said: “We are delighted to have our Haggis, Black Pudding and White Pudding recognised at such a fantastic celebration of Scottish produce. It is an honour to have our brand acknowledge along with some of the best producers in the country.”

Pete Mitchell founded business in 2016 with the vision of returning to his family’s roots of producing quality food with real provenance.

And, in recent months the haggis, black pudding, white pudding and lorne sausage producer has seized the opportunity for growth during a difficult time.

Pete revealed how the pandemic has impacted his business: “Like every business, we have seen a number of challenges.

"Some of our hospitality clients have not re-opened their doors, food and trade shows have been cancelled and, more generally, we have had to modify the way we work.

"However, in other ways, we have been prepared.

"Being a young family business, we have always encouraged a family-friendly way of working which has been pivotal to achieving growth during the current climate."

Pete continued: “Not only have we seen our website sales increase, we have also seen an increase in orders from farm shops and convenience stores, as well as securing a deal with the North of England supermarket chain Booths.

“Low food miles isn’t just about the environment its about ensuring that our farmers, millers and grocers have a sustainable future.

The winners of The Scottish Retail Food and Drink Awards 2021 will be announced on April 29.

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