Fife farm shop uses online platform to link food producers with customers

In response, Fiona Pollock from Ardross Farm Shop came up with an idea to link producers directly with their audience.

Working through the business’ Facebook page, @ArdrossFarmShop, she has organised a series of live behind the scene tours with some of their favourite producers.

Fiona said: “With customers increasingly using our home delivery or phone and collect service, a lot of wonderful products are struggling to be seen without a shop window.

“After the success of Go Rural’s Lambathon, which we participated in, I thought that Facebook’s live videos were the perfect platform to reconnect producers and customers and the businesses we have approached have been very excited.

“Despite none of us being experts in filming, I’m sure people will really look forward to meeting the people behind some of our most popular products and engaging with them while remaining safely at home.’

Starting tomorrow (Thursday) at noon, Nick Fleming from Ovenstone 109 will kick off the behind the scenes videos with a tour of his brewery, situated just outside Pittenweem.

Other producers participating include Lochaber Farm Bakery, Pittenweem Preserves, Lunan Bay Farm, Easter Grangemuir Farm and many more.

As it’s a live video, people watching at home can ask questions making it an interactive experience. Viewers will also be able to look out for recipe ideas and top tips on making jam and bread.