Lidl expands customer app trial to Fife supermarket
A discount supermarket is expanding the trial of an app to a Fife store.
Lidl GB is rolling out its ‘Lidl & Go’ customer trial to seven additional stores, including Glenrothes.
It lets customers scan items as they shop and monitor their spending in real time via the Lidl Plus app before completing their purchases.
Lidl said this next phase of the trial will provide the insights needed to optimise and enhance the customer experience ahead of any further rollout.
Louise Weise, chief customer officer, said: “This trial is another step forward in our digital evolution, giving shoppers a smarter, faster, and more flexible way to shop. As we continue to invest in Lidl Plus, our focus remains on making the shopping experience simple and rewarding. Whether a customer chooses a traditional checkout, self-service, or the autonomy of self-scanning, our priority is ensuring they have the flexibility to shop on their own terms.”