National award for digital project in Fife town

Members of the team proudly showing off their award.

The recognition comes less than two months after businesses and organisations in the town voted to back the unique Digital Improvement District model.

Simon Baldwin of Destination Digital, the company delivering CuparNow says: “The work behind this project has taken a number of years to reach this stage.

“We researched and created the idea for a Digital Improvement District to create a model that is sustainable and supports multiple audiences at a local level.

“We are absolutely delighted that our work - delivering demonstrable benefits through integrated digital communication - has been recognised in this way.”

The award was presented at a ceremony held at Birmingham NEC’s annual Spring Fair event.

The Good Retail Awards 2020 celebrate those individuals, groups and charities who are making a positive impact in the UK’s retail industry - across a number of different categories. The awards focus on those who are “leading the way in the industry with positive innovations that benefit both retailers and their customers in so many innovative ways.”