A Rolls-Royce is, by any standards, an exclusive vehicle. Each year the company sells in the region of just 5,000 cars and with prices starting at more than £230,000 they remain the preserve of only the very wealthy.
But for some people that level of exclusivity isn’t enough and that is why Rolls-Royce’s Bespoke Collective exists.
This team of designers and craftspeople will take a “standard” Roller and customise it precisely to an individual owner’s specification to create a one-of-a-kind machine. From paint and upholstery to dashboard design and even speaker grilles, the super-wealthy can ensure that their Phantom, Ghost, Wraith, Dawn or Cullinan is unique.
Now, Rolls-Royce Bespoke has revealed images of some of the cars it worked on in 2020 along with details of each commission from the design team.
1. Dusk in Tokyo
CANVAS: PHANTOM, WRAITH, DAWN, CULLINAN│MEDIUM: PAINT
The ‘Dusk in Tokyo Collection’, comprising Phantom, Wraith, Dawn and Cullinan, celebrates Japan’s capital city. A complex, multi-faceted white paint, eponymously named ‘Dusk in Tokyo’, characterises the coastal metropolis’ high-rise glass and concrete buildings bathed in the warm light of early dusk. Containing aluminium and mica flakes, the refractive paint creates subtle tones in low light. The Black Leather interior, punctuated by Rose Gold Bespoke Audio grilles and on Phantom,
the fascia’s Rose Gold clock case, depicts the contrast of long, dark shadows of the city’s tall
buildings with flourishes of the last reaches of the waning sun on glass. Leading the transition from day to night is the Spirit of Ecstasy, presented in Rose Gold for the
first time in Japan, representing the setting of the sun. Photo: Rolls-Royce Motor Cars
2. Phantom 'Iridescent Opulence'
CANVAS: PHANTOM │MEDIUM: GALLERY
The Phantom’s hermetically sealed Gallery [dashboard fascia] makes it possible to incorporate natural materials in a way never before possible in a motor car. In 2020, the Phantom ‘Iridescent Opulence’ took this approach to soaring new heights. Featuring a truly Bespoke artwork which debuted as a concept in 2017, ‘Iridescent Opulence’ was created in partnership with Swiss materials specialist Nature Squared. The result is inspired by nature; a Gallery that houses over 3,000 sustainably sourced iridescent tail feathers, each shaped individually to accentuate their sheen and rich hue. These were hand-sewn onto an open pore fabric in a design that emanates outwards from the shimmering, iridescent
Mother of Pearl casing around the clock at the heart of the Gallery. The interior is completed with a Bespoke embroidery to the rear waterfall and silver inlays on the picnic tables. Photo: Rolls-Royce Motor Cars
3. 'The Steed' Phantom Extended
CANVAS: PHANTOM EXTENDED │MEDIUM: EMBROIDERY
Complex Bespoke embroideries of a stallion embellish the interior rear doors of this elegant Phantom Extended. Signifying strength and an unremitting enthusiasm to progress, the embroidery of the steed was developed from a sketch, presented to the Rolls-Royce Bespoke Design Collective, by a Chinese client with a very clear vision. Photo: Rolls-Royce Motor Cars
4. ‘Neon Nights' Colour trilogy
CANVAS: DAWN, WRAITH, CULLINAN │MEDIUM: BESPOKE COLOUR PALETTE
The Rolls-Royce Bespoke Collective developed a new and dynamic colour palette, named ‘Neon Nights’, in a limited run of just four of each colour. The three brightly coloured hues, each inspired by the natural world, consisted of Lime Rock Green, a near-luminous hue naturally found on the Australian green tree frog, Eagle Rock Red, which mimics the flowers of ‘Ōhi‘a lehua, an evergreen tree native to Hawaii, and Mirabeau Blue which takes inspiration from Central and South America’s exotic butterfly, the Rhetus periander. Photo: Rolls-Royce Motor Cars