Pittenweem’s TV audience of millions

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PITTENWEEM will be thrust into the national spotlight when it features in a new VisitScotland television advert.

A film crew from the tourism organisation was in Fife recently to shoot scenes for its new ‘Surprise Yourself’ commercial.

Voiced by Scottish television historian Neil Oliver, the new advert features Pittenweem Arts Festival including a scene (pictured right) filmed down at the town’s harbour.

It will be broadcast on television and in cinemas throughout the UK from January in a bid to inspire people throughout the country and Ireland to holiday in Scotland.

The ‘Surprise Yourself’ series uses well-loved Scottish icons to highlight different areas north of the Border that are great to take a break in and the arts festival, which continues to grow in size and stature every year, was chosen to represent the East Neuk.

Richard Pinn, regional director at VisitScotland, said Pittenweem was the natural choice and added: “With 2012 being the Year of Creative Scotland, a year-long celebration of Scottish culture and creativity through events and initiatives around the country, it is fitting that the Pittenweem Arts Festival will feature in the new VisitScotland ‘Surprise Yourself’ television commercial.

“The East Neuk of Fife has a great deal to offer visitors and I’m sure the new adverts will encourage even more visitors to take a break in this beautiful part of the world.”

The ‘Surprise Yourself’ adverts, which began airing in March, have already proved themselves extremely popular, with a survey revealing 70 per cent of people find them more emotionally engaging than previous VisitScotland campaigns.