Asda shoppers in Fife warned over new text scam

Asda shoppers in Fife have been warned about a new text scam.

Friday, 30th April 2021, 11:52 am

Messages sent to mobiles include phrases such as ‘your Asda order is out for delivery’ and link to websites supposedly allowing recipients ‘to track your order and view your delivery note’.

But the website URL is not an Asda address - scammers are using these links in a bid to obtain personal finance details.

It has been reported that the scam also involves messages mimicking texts from Morrisons.

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Advice Direct Scotland, which runs, urge people to be aware - and flag examples to its ‘Scamwatch’ reporting tool.

Marjorie Gibson, head of operations with Advice Direct Scotland, said: “Scammers have adapted to the coronavirus pandemic to prey on Scots, and with the rise in online supermarket shopping this latest scam is particularly concerning.

“It’s increasingly difficult to spot scams and there is absolutely no shame in being caught out, as the scammers’ tactics are very convincing.

“Supermarkets like Asda will never ask for personal information through text messages, and consumers should remember to never click on suspicious links.

“Anyone who receives a text like this should contact the supermarket for verification, and scams can be reported to us at so that we can compile data.”

The Asda scam is the latest to emerge in recent weeks with consumers reporting messages regarding deliveries with links to download an app.

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Consumers can seek help via freephone 0808 164 6000; and online, web chat and email at

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