Fife stores offer virtual kindess to vulnerable during lockdown

Home deliveries, and postcards to raise spirits
Send a postcard and raise spirits as part of the projectSend a postcard and raise spirits as part of the project
Send a postcard and raise spirits as part of the project

A project to bring together local groups and volunteers across Scotland is helping people in Fife struggling during the coronavirus outbreak.

Viral Kindness Scotland has been contacted more than 5000 times since the start of the crisis, with more than 750 local businesses and organisations in Scotland registered to be part of the community-led project.

Hide Ad
Hide Ad

The initiative has partnered with convenience stores in Fife to ensure there is food available for the vulnerable.

Virtual KIndnessVirtual KIndness
Virtual KIndness

Viral Kindness Scotland is building an army of volunteers to deliver vital goods or provide a friendly voice to talk to, as well as identifying vulnerable people who need help, and making vital connections with local volunteers, businesses and charities.

The service is designed to complement the Scottish Government’s national volunteering campaign, focusing on being a community-led hub to build connections.

The project includes over 500 convenience stores across Scotland from the Day-Today and USave chains which are securing essential goods for those in need and connecting people locally.

Hide Ad
Hide Ad

National contact centre Go-Centric has set up a 24-hour freephone helpline, website and digital channels, to provide its own call-handlers for the project.

There are 250,000 Viral Kindness Scotland postcards which have been distributed to stores by the Sarwar Foundation for consumers and shopkeepers to identify vulnerable people in their local communities, which can be returned to the charity by freepost.

And there has been a plea for an army of volunteers to deliver shopping packages to vulnerable residents

The stores in Fife taking part are:

Day-Today, 1 Person Place, Leven

Elite, Laburnum Road, Methil

Day-Today-Elite, Wellesley Road, Methil

30 High Street, Cowdenbeath,

Day-Today Express, Foulford Road, Cowdenbeath

Day-Today, Main Street, Kelty

Usave, Rossland Place, Kinghorn

Day-Today Elite, Wilson Avenue, Kirkcaldy

Day-Today Express, Blairhall Post Office, Dunfermline

Day-Today Elite, Main Street, Townhill

Day-Today, Park Road, Rosyth

Day-Today, Main Street, Thornton

David Harper, chairman of contact centre Go-Centric, which is administering the project for free, said: “My team have fielded thousands of contacts, and the number keeps on increasing every day. There are people who need help, people who want to help, and businesses which want to help, and we’re acting as a central point to co-ordinate this and bring individuals and organisations together at this time of crisis.

Hide Ad
Hide Ad

“I am proud of the work my team are doing morning day and night and they are getting a lot of satisfaction from helping.”

While I have your attention, I also have an important request to make of you. In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you - wherever possible and providing it is safe for you to do so - to also please purchase a copy of our newspapers; the Fife Free Press, Fife Herald, St Andrews Citizen, East Fife Mail and Glenrothes Gazette.

Inevitably falling advertising revenues will start to have an impact on local newspapers and the way we continue to work during this period of uncertainty.

The support of our readers has never been more important as we try to make sure that we keep you connected with your community during this time. But being your eyes and ears comes at a price. We need your support more than ever to buy our newspapers during this crisis.

Hide Ad
Hide Ad

Our team of trusted reporters are working incredibly hard behind the scenes - from kitchen tables and spare bedrooms - to look at how we can do this, and your continued support of our newspapers across Fife will help to protect their viability in the days and weeks ahead.

For more details on our subscription offers please visit email [email protected] or call us on 0330 4033004

Thank you

Allan Crow, Editor, Fife Free Press