Alison’s a real high flier

Alison White.
Alison White.
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A BUSINESSWOMAN who grew up in Auchtermuchty is flying the flag for north east Fife in a prestigious national list.

Former Bell Baxter High School pupil Alison White (30) has been named in the annual ‘35 Women Under 35’, which celebrates high-achieving young women in business across the UK.

The list, compiled by the Management Today publication, has recognised Alison for her success in market research.

Alison, who founded the Face Facts Research company in Leeds, spoke of her delight at making the list.

She said: “It’s knowing the obstacles I faced getting here and the way I dealt with those situations that Management Today have included me on this list and I’m very proud to be representing Scottish businesswomen.”

Alison trained as an opera singer before going into business as a teenager, setting up her first market research company at the age of 19.

When that venture ended, Alison spent a few years working for other firms, gaining experience and making contacts, before striking out on her own again with Face Facts Research in 2010.

Disaster hit the fledgling company when its offices were first broken into and then burned down.

But Alison bounced back, relocating the very next day more determined than ever to succeed.

She said: “I was upset of course, but I knew that we could handle it.

“And the fact that six months down the line we’ve afforded this new building is testament to our resilience.”

Face Facts Research, a quantitative field agency, now operates out of a four-storey office building and has doubled its staff numbers from six to 12 in the past three months.

Alison attributes her success in part to growing up in a large family in north east Fife.

She said: “I will always look back fondly on my time growing up in Fife.

“Things weren’t always easy — I had to deal being the only girl among five brothers for one thing!

“But it certainly toughened me up.

“It was a far different life in Scotland, but one I will always remember with affection.”