Could ‘Go Glenrothes’ campaign be a game changer?

Could 'Go Glenrothes' give the town the boost it needs?
Could 'Go Glenrothes' give the town the boost it needs?

It’s time to put Glenrothes back on the map ... and you can help!

That’s the message ahead of a public meeting next week that aims to put in motion a desire to make the town a ‘go to destination’ once again.

Glenrothes town centre

Glenrothes town centre

What’s more there is an initial £50,000 to make it happen and help set up a steering committee of volunteers to make it a success.

As Fife’s third largest town, Glenrothes has for too long been seen as languishing behind that of its compatriots Dunfermline and Kirkcaldy when it comes to attracting visitors from outwith the area.

Shaking off the image of a ‘new town’ with little to offer has long been the conundrum facing successive administrations as they searched for a way to unlock potential.

False promises, lack of investment and the decade-long stalemate over whether Tesco were coming to the town, all contributed to the malaise as the town stagnated.

We want as wide a representation of the community as possible from young to old

But with a healthy lump of funding approved by the town’s area committee late last year, a new desire to revitalise Glenrothes is taking hold.

The aim is to develop an events strategy and programme which will help promote the town and therefore increase footfall. What with a cinema, popular theatre, multi-million pound sports centre, internationally renowned town art heritage, impressive Riverside Park and the creation of a £2m cycling initiative now being introduced, Glenrothes certainly has a number of key assets to bolster any campaign.

A similar approach to tourism and public attractions proved highly successful for the Glenrothes Development Corporation decades before, and this new approach draws inspiration from what many see as the town’s halcyon days.

Andrew Walker, economic advisor for Fife Council’s Town Centre Development Unit certainly thinks it could be a “game changer” for Glenrothes.

“A co-ordinated approach to social media and marketing of Glenrothes will be key,” Andrew told the Gazette.

He added: “At present there is no vehicle to facilitate this and it’s a gap in the promotion of Glenrothes.

“Under the promotional banner of ‘Go Glenrothes’ the group will work together to promote what is already happening in the area but also to develop new ideas and we now want volunteers, businesses, community groups and other organisations to join in to help Go Glenrothes to be the success it can be.

“This should be game-changing stuff and thoughtful engagement, not just the usual suspects round a table discussing the same old issues and going around in circles.

“We want as wide a representation of the community as possible from young to old. It’s about ideas both new and those that have worked in the past.

“But more importantly it’s about action, about doing things, enabling people and helping to make things happen, focusing on things we can do and doing them.”

The project gained cross party support when it was discussed by councillors and with the desire to see more action after years of discussion, it’s widely felt this could just be the trigger kick-starting a re-branding of the town.”

Those interested in the town centre redevelopment issue as well as the wider promotion of Glenrothes as a whole are invited to attend a public meeting on Tuesday, July 21 at the Lomond Centre, Woodside Way, Glenrothes from 6pm.

“We want people who have an interest in the project generally and who are willing to get involved and have ideas of how we can achieve our aims,” said Andrew.

“Most importantly we want people who are happy to get their hands dirty as the group will focus on highlighting the unique features of the Glenrothes area, its history, its communities and its aspirations.”