The St Andrew Business Improvement District is teaming up with CruiseForth to educate local businesses on how to make the most of the growing cruise ship market.
A free seminar will be held at the Byre Theatre from 6-8pm on May 12, and guests will hear from Peter Willson, CruiseForth project manager.
He said: “We are delighted to see BID St Andrews working in such a pro-active manner, and the more we can do to help St Andrews businesses become more ‘cruise friendly’ the better.
“We look forward to sharing our expertise with local businesses and answering any questions they may have.”
Now in its sixth year, CruiseForth were the 2015 winners of the Visit Scotland Thistle Awards ‘Warmest Welcome’ category.
Alistair Lang, BID chairman, said: “Throughout 2016, close to 100 cruise ships will visit the Forth and Tay, giving St Andrews businesses access to over 90,000 passengers and crew. It is our intention to provide our levy-paying businesses with valuable insights and information on how they can best take advantage of this growing sector.”