A party of top business event organisers from across Europe will be sampling the delights of Fife next week.
In Scotland for the Meetings and Incentives Forum Europe, the 14-strong party will visit the Kingdom’s main tourist attractions as well as sampling the best food and drink available.
The three-day Fife trip will see delegates enjoy the Kingdom’s famous coastal scenery, take a walk on the West Sands, try their hand at land yachting with help from activity provider Blown Away, and get their adrenaline racing at Knockhill.
During their visit, the group will have the chance not only to sample Fife’s great hospitality but also – to celebrate the Year of Food and Drink 2015 – some of its finest cuisine with overnight stays and meals at Macdonald Rusacks Hotel, Hotel du Vin St Andrews, Fairmont St Andrews and Balbirnie House Hotel.
Almost 380 event planners will attend the Forum representing event planning agencies and business giants and bringing a combined purchasing power of £575 million to Scotland, described as a “once-in-a-generation opportunity” for Scottish businesses.
Fergus Ewing, Scotland’s Tourism Minister, said: “Business tourism is an incredibly important strand of the tourism industry in Scotland. Not only does it reinforce Scotland’s credentials in key industries. It provides exceptional opportunities to build worldwide links and networks for key industry players in Scotland.
“Business visitors are often influencers in corporate location and inward investment. Conferences represent a great opportunity to showcase Scotland as a place to live, learn, invest in, buy from and visit – again and again.
“Yet again we see Scotland winning another internationally renowned conference, coming to the country for the first time, emphasising the outstanding work being conducted by those involved in the business tourism industry.”