School pupils at Methilhill Primary have had a taste of the business worldas part of a special festive-themed enterprise event.
The Festive Fun Enterprise Project included children from across the school and involved them coming up with a festive-themed product which they eventually put in front of a panel of industry experts at a Dragon’s Den-themed event.
After being given a budget, the children were tasked with everything, from designing the product logo and coming up with a marketing strategy, to the jingle, advert and price.
Joanne McGill, deputy head at Methilhill, said: “Over a two week period, the kids had to do everything, from the PR to the market research, and at the end, they had to face the dragons.
“This project was all about building community links and promoting literacy and numeracy – the kids were using skills in english and art without even realising it.
“They all really got into it, and every class did it differently: some even had CEO’s right down to those doing the marketing.
“They all really enjoyed it and it’s been a very valuable project, with great feedback from parents.”
Six businesses visited the school for the event, which was held last Wednesday. Representatives from Marks & Spencer, Morrisons, ASDA, Diageo, the Co-operative and Royal Bank of Scotland acted as the Dragon’s Den judges, and visited each of the classes’ stalls and listened to their presentations. In the end, they handed out awards for the Best Stall, Best Slogan/Jingle, Best Logo, Best Overall Product, Best Presentation, Best Advertising and Best Company name. Each of the businesses also donated an item for the school’s Christmas fayre which took place on Friday afternoon.