Fife Council is backing a new initiative to get people to think twice before dropping litter in the street.
It is backing the Chewing Gum Action Group’s “Bin it Your Way” which is being run across 80 local authorities.
The group is supported by organisations such as Keep Britain Tidy and the Department for Environment, and this is its annual campaign.
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It was launched locally by Councillor Ross Vettraino, convenor of the environment, protective Services and community safety committee with a team of safer communities officers at The Mercat Shopping Centre in Kirkcaldy to help demonstrate to people why they should dispose of their used gum and litter correctly – by binning it.
Cllr Vettraino said: “Our street cleaning teams do a very difficult job and it’s made all the more difficult by those irresponsible people, who abuse the environment by dropping litter in public places. Their irresponsibility also adds to the cost of street cleaning.
“The street cleaners really are local environmental heroes and everyone should support the good work that they do by either putting litter in a bin or by taking it home with them.”
Information has been distributed to schools, libraries and leisure centres spreading the messages about littering, and the council’s community wardens are handing out paper wrappers to encourage people to wrap their gum before disposing of it.