Senior members of the Scottish Labour Party descended on Glenrothes on Monday as their leader confirmed Fife was earmarked as a key battle ground in the forthcoming general election.
The entire Scottish Shadow Cabinet met at Rothes Halls for an hour and 45 minutes before venturing out to communities in the west to canvas voters.
The meeting was believed to be the first of its kind by any political party to be held in Glenrothes.
It is the clearest indication yet from the Labour ranks that even constituencies once thought of as safe seats - retiring MP Lindsay Roy held Glenrothes and Central Fife seat with a comfortable 16,448 majority - are not being taken for granted.
Party Leader Jim Murphy told the Gazette current opinion polls putting Labour behind the Scottish National Party had to be “taken seriously” .
“We are behind in the polls which if they turn out to be true will mean we lose seats which will lead to a returning Tory government,” said Mr Murphy.
We are behind in the polls which if they turn out to be true will mean we lose seatsJim Murphy
“I don’t feel they represent or benefit the har d working people in this country, including the great many that live here in Glenrothes.”
The cabinet get-together was followed by Mr Murphy meeting around a dozen key business leaders from the town, in which the leader asked local industrialists how best a Labour government should they be successful could best help stimulate growth and jobs in the region.
Mr Murphy then headed to Levenmouth to visit the new school and college campus facility currently under construction.
The visit one of several planned in the lead up to their party conference in a weeks time, where they will unveil their election manifesto.