Blythswood Care has launched its annual shoebox appeal to help send precious neccessities to those in need.
The Christian charity has shot a new video on YouTube, ‘What a box can mean’ to coincide with the latest campaign.
In the short film, seven people from Romania and Bulgaria talk of the joy and happiness the gift-filled boxes bring to children and adults in need.
Last winter the annual appeal resulted in 106,000 boxes being delivered to people in Albania, Bulgaria, Hungary, Kosovo, Moldova, Pakistan, Romania, Serbia and Ukraine.
This year the organisation has set a target of 120,000.
Filled with everyday items such as a bar of soap, a pair of socks and a notebook, the boxes give practical help to people deprived of basic necessities.
James Campbell, Blythswood’s chief executive, said: “Thank you for supporting the Shoe Box Appeal. It is making a real difference to the lives of those who have nothing.
“If you are able to give us a shoebox this year, we will ensure that it goes to somebody in great need and it will bring great joy and happiness.”
Since 1966, Blythswood Care has combined the Christian message with practical help for those in need.
Whether through filled shoeboxes at Christmas, relief and development aid or social projects for young and old, Blythswood brings hope to thousands in Europe, Africa and Asia.
It is particularly committed to long-term care projects in Romania, enabling disadvantaged children and young people fulfil their potential.
Adrian Popa, who has pioneered educational and relief programmes in his native region of Banat, western Romania, said: “It is not going to solve the problem of poverty, it is simply a gift that provides happiness.
“And if that means a toothbrush and shampoo and extra stuff that would make someone’s face light up at the end of the day, I think it’s incredible.
“It’s surprising that someone far away from you cares and would send you a present.”
Blythswood’s new video can be watched from the appeal’s website at www.shoeboxappeal.org
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