ST Andrews has been given new branding.
The design, which is being used to help relaunch the Visit St Andrews website, uses three themes – live, love and learn – to promote the town.
Patrick Laughlin of the St Andrews Partnership, which commissioned the design, says the three themes represent the town’s strongest components.
“In our efforts to promote St Andrews around the world, we felt we needed some imagery which summed up the timeless nature and high quality of St Andrews – a place that is not only richly diverse in character, but which also evokes strong emotional responses from people,” Mr Laughlin said.
“We wanted to create something that reflected the town’s history and sense of civic pride, but yet was not too backward-looking.
“It’s important to say also that this new motif is not in any way intended to supplant or diminish the existing town crest, which is well-respected and is certainly more appropriate for use in some circumstances.
“I can truthfully say that the new designs have been extremely well received by those who have seen a preview so far. Upwards of 25,000 people view our website and social media channels each week, and we are looking forward to hearing what they think when everything goes live.”
Visit St Andrews is one of the St Andrews Partnership’s initiatives.
The website provides information about the town and acts as an online guide to the town providing advice on where to stay and what events are taking place in the town.
Businesses and organisations in the town are being encouraged to use the new logo in their own publications, promotions or online.
A downloadable “Style Guide” explaining how to use the designs and including high-resolution versions of the imagery will be made available shortly.