M&S Foodhall in St Andrews will be supporting Tayside Children with Cancer and Leukaemia (TCCL) as its store charity of the year.
The charity, which was voted for by staff at the store, provides financial, practical and emotional support for cancer patients under 21 years old, as well as their families, living in Tayside and north east Fife.
The store has set itself a target of raising £3000 by next April, and customers and staff have already helped raise over £500 through an in-store bag packing event.
Derek Durno, store manager, said: “We wanted all 70 of our employees to have a say in selecting TCCL as our store charity.
“The charity’s new lodge in St Andrews, which is just around the corner from our store, will go a long way towards helping families to create some fun and lasting memories during an extremely difficult time.
“We’ve got some exciting fundraising ideas for the next few months and we can’t wait to put these into action to raise as much as we can for such a worthy cause.”
Elizabeth Logan, TCCL lodge manager, said: “We couldn’t be more pleased to have the support of M&S this year and we are looking forward to hearing about the fun activities they have planned.”