Scottish cycling legend Mark Beaumont is gearing up for his latest challenge – as guest of honour at the first Fife Whisky Festival.
The endurance cyclist will open the showcase event on Saturday March 10 at the Corn Exchange in Cupar.
Mark, who holds the record for cycling around the world, is delighted to have the chance to sample a dram or two at the festival.
He said: “As an athlete I drink modestly but have always enjoyed a dram on the right occasion ever since I lived around the corner from The Ben Nevis - a famous whisky and folk music bar in Glasgow.”
Mark will open the event – which he describes as an important boost to the local economy - at 1pm before mingling with festival-goers and enjoying the entertainment.
He said: “Having partly grown up in Fife, I am proud of all the Kingdom has to offer and look forward to coming back and enjoying the Fife Whisky Festival.
“I’m aware of all the fantastic developments with distilling in the area and, for those who are new to Fife, this festival and events like it are so important in putting Fife firms on the map for travel and business.”
The inaugural festival was launched by businesswomen Justine Hazlehurst, founder of Kask Whisky, and Karen Somerville, managing director of Angels’ Share Glass.
They joined forces to organise the festival in a bid to bring whisky back to the Kingdom of Fife.
Karen said: “After years of attending whisky festivals around the world, Justine and I were delighted to have the chance to bring an exciting new event to Scotland.
“Our plans have proved popular with whisky lovers across the country and further afield who’ve been snapping up tickets.
“And today we’re honoured to announce that Mark Beaumont has taken up our invitation to open the first Fife Whisky Festival and enjoy a few drams.”
Justine added: “It’s a real coup to have Scotland’s greatest cyclist coming to join us in sampling some of the best whiskies available in the country and we’re looking forward to a fantastic day.”
The event, sponsored by Bruce Stevenson Insurance Brokers, will showcase the renaissance of whisky-making in Fife and bring together whisky lovers and producers from across the region and much further afield.
Graeme Dempster, of Bruce Stevenson Insurance Brokers, said: “We are delighted to be supporting Fife’s first Whisky Festival.
“We work with many distilleries across Scotland and it’s great to see them supporting the Festival.
“Our specialist team will be on hand to discuss any insurance requirements and to sample a few drams with our Corporate Ambassador, Mark Beaumont!”
More than 25 distilleries and independent bottlers will attend the event ensuring a huge range of whiskies for visitors to try.
Exhibitors include Fife’s well-known Kingsbarns Distillery, Lindores Abbey Distillery, Edenmill together with Glen Moray, Isle of Arran Whisky and Springbank Distillery.
Meanwhile, drinks specialists Luvians, who have bottleshops in Cupar and St Andrews, will be on hand as the on-site retailer and the programme for the day is sponsored by legal firm MacRoberts LLP.
Fife-based musical duo The Coaltown Daisies, famous for producing `The Whisky Song’ which became the theme for last year’s World Whisky Day, are also attending to entertain festival-goers as they enjoy their tasting sessions.
There are two sessions for the Fife Whisky Festival - with the first starting at 1pm on Saturday March 10 and the second beginning at 5pm.
For more details and to buy tickets, go to www.fifewhiskyfestival.com