Morrisons recruitment drive a success despite early problems

Construction continues on the new Morrison's Store
Construction continues on the new Morrison's Store

Morrisons has faced a deluge of job applications from eager Fifers as it finally opens its new Kirkcaldy store this winter.

Some 1400 job seekers applied for the 250 vacancies which will be available at the Invertiel store - five people applying for each position, with over 10,000 calling the hotline in its first hour.

Opportunities Fife worked with the supermarket giant to sift through the large number of applications from that came in through the recent advertising campaign - one which had led to some complaints.

However Fife Council’s ambassador of youth employment and chair of Opportunities Fife Partnership, Councillor Tony Martin said that the campaign, which was also run with the help of Job Centre Plus, had been a success.

He said: “Morrison’s has commented that this recruitment campaign has been one of the quickest and smoothest ever done for a store.

“This shows the benefit of all the partners working together with businesses to exploit all opportunities for job seekers.”

But Rosaland Betts of West Leven Street in Burntisland was one of ssveral people to contact the Press.

She said she was “disgusted” at the way the recruitment process was carried out - and also said the open day was a “waste of time”.

She said: “There was nothing about the day that couldn’t have been done online.

“I had assumed that it would be a group interview.

‘‘Upon arrival I was put in a room with 30-40 others then we were taken to watch a promotional film.

“Then we were split into two groups and given job descriptions to look at.

“Then, finally, I was given an application form which I could have downloaded, to complete in yet another room.

“It was a waste of time and money.”

Work began on the new store last October after it was given the green light by Kirkcaldy’s planning committee and it is scheduled to open by the end of the year.

Lucinda McAllister of Opportunities Fife admitted there were a few teething problems in the recruitment campaign but said that in the main it was “overwhelmingly positive”.

She said: “Working in partnership with major employers like Morrison ensures we can get the young employed people to them for interview first and give them access to the training available through Opportunities Fife.”