THE boss of one of the area’s best-known hotels is spearheading a fresh bid to enhance tourism in Levenmouth.
Old Manor Hotel owner Alistair Saddler is chair of Levenmouth Tourist Association (LTA), a newly-formed group for 2012 aimed at attracting vistors to the locality.
LTA is one of six local associations in the Fife Tourism Partnership, a body supported by Fife Council to heighten Fife’s profile as a tourist destination.
Mr Saddler, boss of the Lundin Links premises for 18 months, hopes all local tourism businesses will join in and promote Levenmouth’s many assets.
LTA’s development plan includes publication of a new visitor guide, improved signage and exhibiting at EXPO 2012, an international event where tourism businesses can meet buyers and offer local details about the area and accommodation providers.
The group also plans to use social media to target potential visitors and tour operators looking to arrange holidays in Scotland.
Mr Saddler said: “There is great enthusiasm about how we can benefit from working more closely together, which will help each business individually as well as the local economy generally.”
Beaches, coastal walks, a rich heritage, golf, food and links to the Robinson Crusoe legend were just some of the area’s best assets.
Although still in its infancy, LTA had been well supported, said Mr Saddler, and he hoped to build up membership with a diverse range of businesses.
Levenmouth was, geographically, a much smaller area than others in the partnership but it had much to complement people’s enjoyment of the rest of Fife, he added.
Anyone wanting to know more about LTA can contact Mr Saddler on firstname.lastname@example.org