New radio role for East Neuk lass Edith

Edith Bowman to host new breakfast radio show for Virgin Radio, returning on March 30.
Edith Bowman to host new breakfast radio show for Virgin Radio, returning on March 30.

The East Neuk’s Edith Bowman has landed a new role in radio, fronting the flagship breakfast show on Virgin Radio.

It was announced yesterday (Wednesday) Virgin Radio will be returning to the airwaves on March 30 – with Fife girl Edith at the helm.

Hosting the Virgin Radio Breakfast Show from 6am until 10am each morning, Edith will become the only full-time solo female breakfast presenter.

With a passion for music and a rich experience as a broadcaster spanning almost 20 years, Edith has already graced the airwaves from Radio 1 to 5 Live and BBC Scotland. She is also currently music editor for ELLE magazine.

Speaking about her new post, Edith said: “I’m utterly thrilled to be asked to host the Breakfast Show on the new and exciting Virgin Radio.

“Being back on the radio five days a week is going to be a lot of fun, and a place where I can share my passion for music and film with a wonderful audience.

“I feel honoured to be given the responsibility and can’t wait to get started – being the only solo female breakfast show host on national radio is an exhilarating opportunity.

“Live bands, films, established artists, new music, interviews and an open conversation with the morning audience is going to be an absolute pleasure.”

Edith will be joined by a group of new radio hosts for the morning, afternoon, drive-time and evening slots, including TV presenter Jamie East, Big Brother star Kate Lawler, commedian Matt Richardson and former XFM host Tim Cocker.

Liam Thompson, programme director for Virgin Radio, said: “We can’t wait to bring Virgin Radio back to digital radio in March. This is a completely fresh start for a hugely admired brand – we’ve got a new line-up and approach, and securing a presenter as talented as Edith Bowman speaks volumes about our commitment to making a real impact in music radio.”