AN award-winning bakery is giving itself a giant pat on the back for a ‘job’ well done after its new, turd-shape cake had customers queuing up to sample the chocolate ‘treat’.
MD of Stuarts of Buckhaven, Keith Stuart, 36, said the latest emoji-inspired creation came about at a board meeting.
He said: “We always look for current ideas to make a splash with the customers and our financial director suggested an emoji theme after his daughter got a smiley cushion for her Christmas.
“Whilst we will probably do biscuits in that design, we had to think about the most outrageous one and of course it is the poo.
“We couldn’t call it a ‘poo-cake’ so it’s been named ‘Joe-B’.
He added: “If you like chocolate, you will like this. It’s chocolate-lovers’ delight.”
The Joe-B is a chocolate muffin with an artistic swirl on top and costs £1.15.
The company is 160 years old and has a string of awards to its name, including the latest diamond award for steak pies and the World Championships in 2016.
Mr Stuart added: “We had customers asking at 8am on Friday, when we launched Joe-B when they would be in store. They will be on sale for as long as the customers want them.”